Victoria’s Marketing Secret

Victoria's Secret is the leading speciality retailer of apparel, lingerie, and personal care products with six major leading brands: Victoria's Secret, Bath and Body Works, White Barn Candle Co., C.O. Bigelow, La Senza, and Henry Bendel. There is no question, the brands relations with consumers and its competitors is thriving. We know Victoria's Secret is doing … Continue reading Victoria’s Marketing Secret

Video Fashion

In the age of technology, the fashion world has always done its best to keep up. The Fashion Industry has taken a new online presence the past few years, clutching to digital marketing in some very creative ways. Hosting online is one of the cheapest forms of marketing, usually only costing the company for cost … Continue reading Video Fashion

Versace & H&M Join Forces

This November Top Designer Donatella Versace joins forces with fashion retailer H&M, debuting a "joyful" winter  2012 collection. The marketing for this new line has been stellar; premiering with a fashion show on November 8th which included famous guests such as Blake Lively, Uma Thurman, Jessica Alba, Niki Minaj, and Prince. A viral video showcasing … Continue reading Versace & H&M Join Forces

Interview with Model Kate Troedsson

Kate Troedsson is currently in Madrid, Spain working as a model under Option Model and Media. In this interview Kate explains how the use of social media has helped her succeed in both her modeling career and designer aspirations. Q: What social media tools do you use? A: The social media tools that I manage … Continue reading Interview with Model Kate Troedsson