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I am a graduate. The whole process was surreal, exhilarating and quite humbling as I saw hundreds of other talented journalism majors walking across the stage to receive their own diplomas. And then, just like that, we all dispersed into a mass crowd of loved ones and on into the real world which is so … Continue reading The End of the Beginning →

This past Tuesday while sifting through hundreds of papers for my current ghost-writing project, I stumbled across an old PRSA Newsletter from the National Capital Chapter (Vol. XII No. 2 - February 1973.) I found this particularly interesting since my ghost-writing piece has absolutely nothing to do with public relations, yet somehow it underlines my … Continue reading PR – A Great Place For Women →

http://youtu.be/rARN6agiW7o Ever since I first picked up this novel my sophomore year in college, I have been hooked. F. Scott Fitzgerald is one of my absolute favorite writers. His stories are fantastical, his diction superb, and his imagery lustrous. This story in itself is one of the major reasons I continued fiction & creative writing. … Continue reading The Great Gatsby →

As a veteran PR Major and Communication Studies Minor in the University of Oregon: School of Journalism and Communication, who has been through "INFOHELL" (twice) and taken all old jschool curriculum pre-reqs as well as upper division: communications, ethics, magazine, web video production (for KVAL News), advertising, and public relations courses, I must say that this … Continue reading Bower’s Bite: PR and Advertising aren’t forms of “Journalism” | My Rebuttal →

Ever since we were little tots, we have been taught to "reduce, reuse, and recycle." In school we were asked to place all our paper scraps from collages in the blue recycle bin, to absolutely not throw our pop-cans in the trash in the cafeteria, and to bring a reusable water bottle to school everyday. … Continue reading Saving Trees One Kindle at a Time – My Quest to Help Save the World →

Watch this, REALLY. http://youtu.be/_TBd-UCwVAY Surprised? Shocked? Intrigued? Well, I sure was. It is ads like this that make me smile and appreciate the value of creativity, passion, justice, and democracy. It is videos like this that take your breath away and really make you think about what values shape you. Get Up! : Action for Australia … Continue reading Get Up! →

http://youtu.be/Xs6QDNbXejs If there is any brand that does celebrity endorsements right, it is Gap. Gap's Holiday Commercial & Viral Video Campaigns have been around for the past several years featuring stars such as Sarah Jessica Parker (who plays Carrie Bradshaw on Sex and the City) and artists such as Trey Songz, Flo Rida and The … Continue reading Celebrity Brand Endorsement →

Victoria's Secret is the leading speciality retailer of apparel, lingerie, and personal care products with six major leading brands: Victoria's Secret, Bath and Body Works, White Barn Candle Co., C.O. Bigelow, La Senza, and Henry Bendel. There is no question, the brands relations with consumers and its competitors is thriving. We know Victoria's Secret is doing … Continue reading Victoria’s Marketing Secret →

In the age of technology, the fashion world has always done its best to keep up. The Fashion Industry has taken a new online presence the past few years, clutching to digital marketing in some very creative ways. Hosting online is one of the cheapest forms of marketing, usually only costing the company for cost … Continue reading Video Fashion →

The best news I have heard all term comes from a little book with a big message: the dip by Seth Godin. “Here is the good news: The fact that it’s difficult and unpredictable works to your advantage. Because if it were any other way, there’d be no profit in it. The reason people bother … Continue reading the dip →