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The End of the Beginning

I am a graduate. The whole process was surreal, exhilarating and quite humbling as I saw hundreds of other talented journalism majors walking across the stage to receive their own diplomas. And then, just like that, we all dispersed into a mass crowd of loved ones and on into the real world which is so … Continue reading The End of the Beginning

PR – A Great Place For Women

This past Tuesday while sifting through hundreds of papers for my current ghost-writing project, I stumbled across an old PRSA Newsletter from the National Capital Chapter (Vol. XII No. 2 - February 1973.) I found this particularly interesting since my ghost-writing piece has absolutely nothing to do with public relations, yet somehow it underlines my … Continue reading PR – A Great Place For Women

Bower’s Bite: PR and Advertising aren’t forms of “Journalism” | My Rebuttal

As a veteran PR Major and Communication Studies Minor in the University of Oregon: School of Journalism and Communication, who has been through "INFOHELL" (twice) and taken all old jschool curriculum pre-reqs as well as upper division: communications, ethics, magazine, web video production (for KVAL News), advertising, and public relations courses, I must say that this … Continue reading Bower’s Bite: PR and Advertising aren’t forms of “Journalism” | My Rebuttal

Saving Trees One Kindle at a Time – My Quest to Help Save the World

Ever since we were little tots, we have been taught to "reduce, reuse, and recycle." In school we were asked to place all our paper scraps from collages in the blue recycle bin, to absolutely not throw our pop-cans in the trash in the cafeteria, and to bring a reusable water bottle to school everyday. … Continue reading Saving Trees One Kindle at a Time – My Quest to Help Save the World

Victoria’s Marketing Secret

Victoria's Secret is the leading speciality retailer of apparel, lingerie, and personal care products with six major leading brands: Victoria's Secret, Bath and Body Works, White Barn Candle Co., C.O. Bigelow, La Senza, and Henry Bendel. There is no question, the brands relations with consumers and its competitors is thriving. We know Victoria's Secret is doing … Continue reading Victoria’s Marketing Secret